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The numbers tell the story. ChatGPT reached 100 million users faster than any consumer application in history, hitting that milestone in just two months after launch. By early 2025, ChatGPT alone processes over 10 million queries daily through its web browsing feature. Perplexity has grown to millions of daily users who rely on it as their primary search tool. Google has responded by launching AI Mode, available in over 180 countries, which provides AI-generated answers above traditional search results.
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For Begg, her co-CEO days came to an end in 2024 when Board Intelligence acquired private equity backers, which became a natural point for Sundberg to stand down. Sundberg remains on the company's advisory board.
But you could also read those quotes as the latest example of a hot startup’s ethics becoming grayer as its valuation rises. (Remember Google’s old “Don’t be evil” mantra that it later removed from its code of conduct?) The latest versions of Claude have drawn widespread praise, especially in coding. In February, Anthropic raised $30 billion in new investments. It now has a valuation of $380 billion. (Speaking of the competition Kaplan referred to, rival OpenAI is currently valued at over $850 billion.)