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12:38, 27 февраля 2026МирЭксклюзив
Author(s): Jean-Michel Bergheau, Jean-Baptiste Leblond
1. Why is email marketing important?Email is the marketing tool that helps you create a seamless, connected, frictionless buyer journey. More importantly, email marketing allows you to build relationships with prospects, customers, and past customers. It's your chance to speak to them right in their inbox, at a time that suits them. Along with the right message, email can become one of your most powerful marketing channels.