The MacBook is coming back — or at least, that's what the rumors claim. Next week, Apple is expected to announce a colorful, low-cost, non-Air, non-Pro MacBook powered by one of its mobile processors. By avoiding its pricier M-series chips, Apple may reportedly be able to reach a low $699 or $799 price for the MacBook. The $999 MacBook Air is the cheapest laptop on the company's website right now, but Apple also sold the older M1 MacBook Air at Walmart for $700 in 2024, which later went down to $650 last year.
另外，产品的价格带也在发生变化。2024年，售价3000元以上的高端产品占据市场54%的份额，但到了2025年，千元以下产品成为主流。价格带的下移，一方面说明市场正在走向大众化，另一方面也反映出竞争的加剧。
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Thailand GP — March 1
其预示，平台的竞争已从餐桌上的分食，转向共同将蛋糕做大、并惠及更广泛生态参与者的新阶段。